 AdAge.com (subscription) |
Package-Goods Brands Lose Loyalists in Recession
AdAge.com (subscription) Brands that fared better were Coca-Cola Classic, JM Smuckers' Folgers, and Thomas' English Muffins, a unit of George Weston Bakeries. Each kept more than 60% of their highly loyal consumers from 2007; Coke and Thomas' retained more than three-quarters. … |
Package-Goods Brands Lose Loyalists in Recession - AdAge.com (subscription)
[link]
[powered by WordPress.]
